In the fast-paced world of sports, staying up-to-date with live events is crucial for fans who don’t want to miss a single moment of the action. NOW TV offers a comprehensive sports streaming service that caters to a wide array of sports enthusiasts. With its flexible viewing options and extensive coverage, NOW TV ensures that you can enjoy your favorite games, matches, and tournaments from anywhere. Here’s how you can use NOW TV to stream live sports events and never miss a game.
1. Understanding NOW TV’s Sports Passes
Choosing the Right Pass:
NOW TV provides dedicated passes for sports enthusiasts, each tailored to different interests:
- Sky Sports Pass: The primary option for sports fans is the Sky Sports Pass, which grants access to all 11 Sky Sports channels. This pass covers a wide range of sports, including Premier League football, Formula 1, cricket, rugby, tennis, and more. With the Sky Sports Pass, you can enjoy live coverage, analysis, and highlights of major sporting events.
- Day Pass vs. Month Pass: NOW TV offers both Day Passes and Month Passes. The Day Pass is perfect for casual viewers who want to watch specific events or match days, while the Month Pass is ideal for dedicated fans who want continuous access to all sports coverage for a full month.
- Sports Extra Pack: For those interested in additional sports content, NOW TV offers the Sports Extra Pack. This add-on includes access to channels such as BT Sport and Eurosport, providing even more coverage of sports events, including exclusive matches and tournaments.

2. Setting Up Your NOW TV Sports Pass
Getting Started:
- Sign Up and Purchase: To begin streaming sports on NOW TV, sign up for an account on the NOW TV website or app. Choose the Sports Pass that best suits your needs and complete the purchase. You can also take advantage of any available free trials or promotional offers to test out the service.
- Download the App: Install the NOW TV app on your preferred devices. The app is available for smartphones, tablets, smart TVs, streaming sticks, and game consoles. Ensure your device is compatible and has the latest software updates.
- Log In and Activate: Log in to the NOW TV app with your account details and activate your Sports Pass. Once activated, you’ll have access to live sports coverage, on-demand highlights, and more.
3. Navigating the Sports Channels and Coverage
Finding What to Watch:
- Sports Menu: The NOW TV app features a dedicated sports menu that organizes content by sport and channel. Navigate through the menu to find live events, upcoming matches, and featured sports programs.
- Live Schedule: Check the live schedule to see what’s currently broadcasting and what’s coming up. NOW TV provides a comprehensive TV guide that includes times, channels, and details for all live sports events.
- On-Demand Content: If you miss a live event, NOW TV offers on-demand highlights, replays, and match summaries. You can catch up on any game or event at your convenience, ensuring you never miss out on the action.

4. Utilizing Features for an Enhanced Viewing Experience
Maximizing Your Sports Experience:
- Multiple Streams: NOW TV allows you to stream on multiple devices simultaneously, so you can keep track of different games or events. This is particularly useful during busy sports days when multiple matches or races are taking place.
- Picture-in-Picture Mode: Some devices and apps support picture-in-picture mode, allowing you to watch a game while using other apps or browsing. This feature ensures you stay engaged with the game even when multitasking.
- Live Commentary and Analysis: Enjoy live commentary, expert analysis, and pre-and post-match coverage from renowned sports pundits. NOW TV provides a comprehensive viewing experience with insights and discussions to enhance your understanding of the events.
5. Customizing Your Sports Viewing
Tailoring Your Experience:
- Favorites and Alerts: Set up your favorite teams, leagues, and sports to receive personalized notifications and updates. NOW TV allows you to customize your viewing preferences so you can stay informed about the teams and events that matter most to you.
- Interactive Features: Engage with interactive features such as live polls, trivia, and social media integration during major sporting events. These features create a more immersive and interactive viewing experience.

6. Troubleshooting and Support
Ensuring Smooth Streaming:
- Technical Support: If you encounter issues with streaming, such as buffering or playback problems, visit the NOW TV help center for troubleshooting tips. Common issues include internet connectivity problems, device compatibility issues, or app updates.
- Customer Service: For more complex issues or questions about your Sports Pass, contact NOW TV’s customer support via live chat, email, or phone. The support team is available to assist with any problems you may encounter.