In the age of on-demand entertainment, convenience is key, and Sky continues to lead the way in delivering customer-centric innovations. With their latest ad-skipping feature, Sky is transforming the way audiences engage with their favorite shows, offering a smoother, more enjoyable viewing experience. This new capability is designed to make navigating content faster and more efficient, ensuring that customers can focus on what matters most—the shows and movies they love.
A Game-Changer for Sky Viewers
For years, Sky has been at the forefront of home entertainment, bringing the latest technology to millions of households across the UK. The introduction of this ad-skipping feature reinforces the company’s commitment to improving the viewing experience.

Sky users now have access to a dedicated button that allows them to seamlessly skip through advertisements with a single click. Whether you’re binge-watching a series or catching up on missed episodes, this feature helps you stay immersed in the story without interruptions.
“Our customers’ time is precious,” says a Sky representative. “This new feature ensures they spend it enjoying their favorite content, not sitting through ads.”
How It Works
The ad-skipping feature is simple and intuitive, reflecting Sky’s mission to deliver user-friendly solutions. Available across select Sky services, including Sky Q and Sky Glass, the feature allows customers to skip ads on recorded and catch-up content.
Using the new ad-skip button is easy:
- Locate the Ad-Skip Button: Available on compatible Sky remotes.
- Press and Enjoy: During eligible programming, press the button to bypass ads instantly.
- Stay Immersed: Return to your content seamlessly without losing focus or momentum.
This innovation demonstrates Sky’s understanding of how modern audiences prefer to consume entertainment—efficiently and without disruption.
Enhanced Personalization and Convenience
The ad-skipping feature is part of Sky’s broader effort to enhance personalization and convenience for its viewers. By listening to customer feedback, Sky continues to prioritize features that add value and improve satisfaction.

For customers who value uninterrupted viewing, this feature is a significant step forward. It complements Sky’s robust ecosystem of entertainment, including on-demand content, streaming services, and live TV. Combined with Sky’s intuitive interface and voice control, the ad-skip button ensures an effortless and enjoyable user experience.
What Customers Are Saying
The reception to the ad-skipping feature has been overwhelmingly positive, with customers praising the added convenience and flexibility it brings to their viewing habits.
“I love being able to jump straight back into my shows without waiting through ads—it’s a real time-saver,” shares one satisfied Sky Q user.
With features like this, Sky is not only keeping pace with the demands of modern audiences but also setting a new standard for home entertainment.
Sky: Committed to Innovation
Sky’s new ad-skipping feature is more than just a technological upgrade—it’s a reflection of the company’s commitment to innovation and customer satisfaction. As the entertainment landscape continues to evolve, Sky remains dedicated to providing cutting-edge solutions that make TV viewing easier, more enjoyable, and more tailored to individual preferences.

Experience the Future of TV
Ready to take your TV experience to the next level? Sky’s ad-skipping feature is now available on select platforms, giving you more control over how you watch your favorite content.
Discover the future of home entertainment with Sky. Visit Sky.com to learn more about this feature and explore their wide range of services designed to enhance your viewing experience.
With Sky, you’re always at the center of innovation—and your entertainment has never been this effortless.