In the evolving landscape of meal preparation solutions, SimplyCook and traditional meal kits represent two differing approaches to home cooking. SimplyCook offers a unique twist with its non-perishable ingredient kits, while traditional meal kits provide all the ingredients needed for a meal. This article compares these two models to determine which offers better value for busy cooks looking to streamline their meal preparation.
Overview of SimplyCook
SimplyCook provides recipe kits that include a selection of three flavor pots—spices, stock pastes, and herb blends—designed to simplify the cooking process while promising flavorful dishes. Customers are expected to buy the perishable ingredients themselves. This model is ideal for those who enjoy fresh shopping but want to avoid the hassle of measuring and sourcing spices and seasonings.

Overview of Traditional Meal Kits
Traditional meal kits, like HelloFresh and Blue Apron, deliver every ingredient required for a meal, measured and ready to cook. These kits aim to offer convenience by eliminating the need to shop for any ingredients and minimizing meal planning and preparation time.
Cost Comparison
Cost is a significant factor in choosing between SimplyCook and traditional meal kits. SimplyCook’s kits are generally cheaper per box since they only include specific flavor elements without any perishable ingredients. The cost effectiveness increases when considering that the flavor pots can be used flexibly with ingredients already on hand or purchased according to personal preference and budget.
In contrast, traditional meal kits typically have a higher price point, reflecting the full service of ingredient delivery. While they offer exceptional convenience, they might not be the most economical choice for every budget, especially for families or individuals who already have a well-stocked pantry.

Time and Convenience
For busy individuals, both services save time, but in different ways. SimplyCook reduces the time spent planning meals and measuring out complex seasonings, yet still requires a trip to the grocery store. This might be preferable for those who value selecting their fresh ingredients or have dietary preferences not fully accommodated by traditional meal kits.
Traditional meal kits deliver the ultimate convenience in meal prep: no need to visit the store or plan meals. However, this might lead to higher food wastage if the delivered ingredients are more than what’s needed, or if the meal doesn’t suit personal tastes.
Flexibility and Variety
SimplyCook scores high on flexibility. The ability to purchase your fresh ingredients allows you to adjust portions, swap out elements for dietary preferences, and even reuse the flavor pots with different ingredients for new culinary experiments.
Traditional meal kits, while offering less flexibility in ingredient selection, provide variety and the opportunity to try new recipes without repeating dishes unless desired. This can be particularly appealing for those looking to expand their culinary skills without the effort of recipe hunting.

Environmental Impact
Environmentally conscious cooks might prefer SimplyCook due to less packaging waste and potentially reduced food waste, as you buy only what you need. Traditional meal kits, although improving in sustainability, still require significant packaging to deliver perishable items safely.
Deciding between SimplyCook and traditional meal kits depends largely on individual needs and values. If cost, flexibility, and minimal waste are priorities, SimplyCook provides excellent value. However, for those who prioritize convenience and variety without the time for shopping, traditional meal kits are unbeatable. In the end, both services offer unique benefits that cater to the diverse needs of busy cooks aiming to simplify their meal preparation routines.