In the bustling city of Milan, where tradition and innovation intertwine, two brothers—Fabio and Matteo—embarked on a remarkable journey that would lead to the creation of 50 ml, a brand that redefines the art of perfumery and luxury retail. Their story is one of passion, perseverance, and a shared vision to bring niche fragrances and cosmetics to a global audience through an unparalleled online and boutique shopping experience.
A Tale of Two Passions
Fabio and Matteo may share the same roots, but their paths to 50 ml were shaped by their distinct personalities and interests. Fabio, the analytical and strategic thinker, found his passion in digital platforms and e-commerce. In 2013, at a time when online shopping was still a novelty in the world of luxury goods, Fabio launched an online store with the goal of creating a safe and human-centric shopping space. His vision was bold: to replicate the intimacy and trust of a boutique within the digital realm. Meanwhile, Matteo, a creative soul with a deep love for art, brought his unique flair to the venture. When he joined Fabio in 2014, he introduced the concept of artistic perfumery—an unexplored territory that perfectly aligned with his appreciation for craftsmanship and history. Together, the brothers combined their talents to curate a collection of niche fragrances and cosmetics that celebrated artistry and innovation.
From Milan to the World
The early days of 50 ml were defined by hard work and a hands-on approach. Fabio and Matteo personally managed every aspect of the business, from selecting products to engaging with customers. This immersive experience not only honed their attention to detail but also deepened their understanding of what customers truly value in a luxury shopping experience. Their dedication paid off. The online platform quickly gained a reputation for offering a curated selection of high-quality products alongside exceptional customer service. Customers could explore the best of niche brands—such as Penhaligon’s, Diptyque, and Hermetica—with the confidence that every product was handpicked and tested by the 50 ml team.
The Boutique Experience
In 2018, Fabio and Matteo took a bold step forward by opening a boutique in Viale Monte Nero 16, Milan. This physical space became a hub for discovery, where customers could experience the sensory richness of the products firsthand. For the brothers, the boutique was not just a retail outlet but a place to further refine their understanding of customer preferences, allowing them to translate the best elements of in-store shopping to their online platform. The boutique also reinforced their commitment to creating a seamless connection between the physical and digital shopping experience. Whether in-store or online, 50 ml customers are assured of the same level of care and attention, reflecting the brand’s ethos of trust and human connection.
Passion for Curation
At the heart of 50 ml is a dedication to quality and artistry. Fabio and Matteo’s meticulous approach to curation ensures that only the finest products make it onto their shelves—both physical and virtual. From the timeless elegance of Fragonard to the bold innovation of D.S. & Durga, every brand is chosen for its uniqueness and excellence. Their cosmetics offerings are equally impressive, featuring renowned names like Augustinus Bader and Tata Harper. For Fabio and Matteo, each product is more than a commodity; it’s a story waiting to be discovered and shared with their customers.
The Details That Matter
One of the hallmarks of 50 ml is its attention to detail. Packaging is treated as an art form, with every order arriving beautifully prepared and accompanied by free samples. Customers can even request specific samples to explore new fragrances or test a product before committing to a purchase. This thoughtful touch not only enhances the shopping experience but also reflects the brothers’ dedication to customer satisfaction.
A Young and Dynamic Team
As the brand has grown, Fabio and Matteo have surrounded themselves with a vibrant team of young professionals from diverse backgrounds. This dynamic mix of skills and perspectives keeps 50 ml at the forefront of innovation, ensuring the brand remains fresh and forward-thinking while staying true to its roots.
Why 50 ml Matters
For UK shoppers seeking the best in niche perfumery and cosmetics, 50 ml offers an unparalleled experience. The brand’s commitment to quality, trust, and human connection sets it apart in a crowded market. Whether you’re exploring their online platform or visiting the Milan boutique, 50 ml invites you to discover the artistry and craftsmanship that define its products. Fabio and Matteo’s journey is a testament to the power of passion and innovation. From their humble beginnings in Milan to their global reach today, 50 ml continues to celebrate the art of perfumery while setting new standards for luxury retail. Step into the world of 50 ml, and experience a shopping adventure that blends tradition, innovation, and a love for the extraordinary.