Emma Bridgewater has expanded beyond pottery to offer a range of homeware products that bring the same charm and personality as their hand-decorated ceramics.
From textiles to kitchen accessories, the brand’s influence now spans multiple aspects of home décor.
Emma Bridgewater is not only known for its stunning pottery but also for its dedication to sustainability.
In a world increasingly focused on ethical consumption, Emma Bridgewater stands out as a brand committed to reducing its environmental impact. Their eco-friendly practices are woven into every part of their production process, from sourcing materials to the final product.
Pottery to Homeware

The brand’s homeware offerings include aprons, tea towels, and cushions, all adorned with Emma Bridgewater’s signature patterns. These items allow customers to coordinate their kitchens and living spaces, creating a cohesive look throughout the home.
Garden and Outdoor Items
One of the brand’s primary sustainability goals is to reduce waste. Emma Bridgewater pottery is made from locally sourced clay, which reduces transportation emissions and supports local suppliers.
Additionally, any waste materials generated during the production process are recycled whenever possible. The brand is also committed to minimising energy consumption in their factory.
In addition to indoor items, Emma Bridgewater offers a range of outdoor products such as garden pots and tools.

These products feature the same whimsical designs as their pottery, bringing the brand’s charm to outdoor spaces.
Coordinated Collections
Emma Bridgewater pottery is designed to be durable and long-lasting, reducing the need for frequent replacements and supporting a more sustainable lifestyle.
These pieces are not disposable, making them a more eco-friendly option compared to fast-manufactured goods. Each piece is crafted with care, ensuring it can be cherished and used for years to come.
One of the brand’s strengths is its ability to create coordinated collections.

Customers can match their pottery with linens, kitchen accessories, and even garden items, creating a unified aesthetic that runs through the entire home.
In addition to their sustainable production methods, Emma Bridgewater is also a certified B-Corp company. This certification reflects their commitment to social and environmental performance, ensuring that their business practices align with ethical standards.
Emma Bridgewater’s products allow customers to express their personal style while enjoying the quality and craftsmanship the brand is known for.