Avery Row is a UK-based baby brand celebrated for its luxurious, organic, and beautifully designed nursery products. Rooted in a love for nature and quality craftsmanship, the brand has quickly gained a reputation among parents who seek both sustainability and style. Their curated range includes everything from muslins and play mats to changing baskets and weaning accessories—each item thoughtfully designed to nurture both baby and home.
Nature-Inspired Designs That Tell a Story
One of the most beloved features of Avery Row is its unique, hand-illustrated prints. Inspired by natural landscapes, botanical gardens, and forest scenes, each collection tells a story through soft, earthy palettes and delicate details. Whether it’s the calming tones of their Grasslands print or the whimsical Meadow motifs, these designs are as soothing as they are visually charming—perfect for any nursery theme.
GOTS-Certified Organic Cotton for Gentle Comfort
Parents can rest assured knowing that many of Avery Row’s textile products are made from GOTS-certified organic cotton. This ensures that fabrics are not only free from harmful chemicals but also soft and safe against baby’s sensitive skin. The brand’s muslins, sleeping bags, and cot bedding are all breathable and cozy, making them a trusted choice for newborn care.
The Muslin Collection: Everyday Essentials with a Stylish Twist
Muslin cloths are a staple for every new parent, and Avery Row elevates this everyday essential with premium craftsmanship and charming prints. Available in handy packs of two or three, their muslins are perfect for burping, swaddling, or comforting your baby. Made from ultra-soft organic cotton, they only get softer with every wash—offering durability alongside beauty.
Play Mats That Double as Interior Accents
The quilted play mats from Avery Row are one of their standout products. These generously padded mats provide a safe and plush surface for tummy time, playtime, or a quick nap. What sets them apart is their reversible design and artistic patterns that blend effortlessly with home decor. Whether used in the nursery or the living room, they bring both functionality and flair.
Practical and Chic Changing Bags
Changing bags from Avery Row combine modern minimalism with smart compartmentalization. Designed with parents in mind, these bags come with adjustable straps, interior pockets, and wipe-clean linings. The muted tones and high-quality finish make them a fashionable accessory that doesn’t scream “diaper bag,” but instead complements any outfit or outing.
Elegant Changing Baskets for a Natural Nursery
For parents who appreciate aesthetics, the Avery Row changing baskets are a dream. Made from natural seagrass and lined with removable organic cotton pads, these baskets are ideal for creating a cozy, stylish changing station. Lightweight and portable, they can easily be moved around the house and double as decorative storage once your little one outgrows them.
Cozy Sleeping Bags for Peaceful Nights
Help your baby sleep soundly with the comforting sleeping bags by Avery Row. These wearable blankets are designed for optimal temperature control, preventing the risks associated with loose blankets in the crib. With TOG ratings to suit various seasons, their sleeping bags offer safety without compromising on softness or style.
Beautiful Baby Bedding Sets
Transform your baby’s crib into a sanctuary with Avery Row’s range of bedding. Their cotbed duvet covers and pillowcases are crafted from 100% organic cotton and feature the brand’s signature prints. They add a sophisticated, yet playful touch to your nursery while ensuring your baby sleeps in comfort every night.
Weaning Accessories for Style-Conscious Parents
When it’s time to transition to solids, Avery Row makes mealtime easier and more enjoyable with their thoughtfully designed weaning accessories. From silicone bibs with catch-all pockets to placemats and suction bowls, every piece is designed to be easy to clean and a joy to use. The muted tones and minimalist style fit beautifully into modern kitchens and dining rooms.
Delightful Baby Gift Sets
If you’re searching for the perfect baby shower gift, Avery Row offers curated gift sets that bundle together some of their bestselling items. Whether it’s a newborn muslin pack, bath set, or travel essentials kit, each gift is wrapped in love and made with care. The packaging is eco-friendly, and the items are both practical and aesthetically pleasing, making them a hit with new parents.
Storage Baskets and Nursery Organizers
Keeping a nursery tidy can be a challenge, but Avery Row makes it easier with their range of stylish storage baskets. These fabric bins are adorned with their signature prints and perfect for holding toys, diapers, or laundry. They’re lightweight, collapsible, and a great addition to any baby room needing a touch of charm and order.
Travel Essentials That Don’t Compromise on Aesthetics
From travel changing mats to portable wash bags, Avery Row ensures that your baby gear stays stylish even on the go. Their portable products are compact, well-designed, and built to withstand everyday use. Whether you’re heading to the park or traveling overseas, you’ll appreciate the practicality paired with elegant design.
Thoughtfully Sustainable from Start to Finish
Beyond just beautiful products, Avery Row is committed to ethical manufacturing. They work with small factories that ensure fair labor practices and environmentally responsible production. Packaging is kept minimal and plastic-free wherever possible, aligning with the values of eco-conscious families.
Conclusion: Why Parents Love Avery Row
In a market flooded with baby products, Avery Row stands out for its ability to merge quality, sustainability, and elegance in every item. Whether you’re setting up a nursery, shopping for a baby gift, or upgrading your parenting essentials, their range of thoughtfully designed products is sure to delight. With every purchase, you’re not just investing in baby care—you’re supporting a brand that believes in nurturing the future, responsibly and beautifully.